Tanira Menezes
Brand Strategist . Brand Adviser
Tanira Menezes
My Passion
Transformational Leader | Brand Strategist | Expert in Branding and Marketing
I leverage a unique blend of strategic vision, creative expertise, and leadership skills developed through a diverse career spanning branding, architecture, and entrepreneurship. My journey has shaped me into a dynamic professional adept at driving brand growth and innovation.
Brand Strategy and Leadership: As Head of Branding at a Foodtech in São Paulo, I led transformative brand strategies that resulted in significant market share increases and top sales numbers. I successfully implemented omnichannel strategies, built influencer marketing programs, and drove brand positioning initiatives, showcasing my ability to enhance brand equity and customer engagement.
Entrepreneurial and Strategic Insights: As the founder of TM Consultancy, I worked with major brands such as Havaianas, Electrolux, and Shutterstock, crafting impactful brand strategies and visual storytelling that set clients apart in their industries. My entrepreneurial spirit and strategic acumen have been instrumental in developing and executing high-impact marketing campaigns.
Leveraging Diverse Expertise: My background in architecture and project management has equipped me with exceptional problem-solving skills, attention to detail, and project coordination abilities. These experiences have enriched my approach to branding and marketing, allowing me to navigate complex challenges and deliver innovative solutions.
Industry Recognition: My work has been recognized with awards such as the TV Campaign Award for Rampinelli and accolades for international marketing campaigns, underscoring my commitment to excellence and creativity in branding.
I am passionate about leveraging my diverse background to drive successful brand strategies and marketing initiatives.
Let’s make your Brand stand out too! Hope to hear from you soon!
Let´s make your Brand stand out!
+55 (48) 99982-1017